The election coverage

This was the first election coverage I was interested in. Even though I am not an American citizen, I knew bit by bit about what was going on. This election was filled with drama and excitement. Both Democrats and the republics were having a war of words against each other. The election was covered in all forms of the media, and these parties attracted voters as never before. Barack Obama for example, collected most of his donation from the internet, and marketed himself very intelligently by bringing the message of “Change” to his masses. I watched the election on many different channels, such as Channel 7 or CNN. I felt than the election was covered more in depth on the internet rather than on television. News channels became entertainment or gossip Channels, where we saw Sarah Palin getting pranked or Obama in tears after his grandmother passed away. There were bombardment of advertising from both parties, and Obama’s team had the highest advertising cost compared to all other electoral campaigns throughout history. This was also the first time I saw people getting very emotional when Obama won the election; it was as America just won the World Series. There was so much hype, not only in America but all over the world, and from the internet I got different perspectives about the election, as people wrote blogs, and discussed on Youtube upon who should win. The television media knew best how to make entertainment out of politics, as all their stories concerning the candidates were baseless. The masses knew more about their life than knowing what their plans are for the economy. Here we can again touch the argument what MCchesney made, how these media don’t talk about the voices heard from the people, rather they create news which would benefit them and the governments who grant them the mergers. We can also bring in the example of Bordieu, who says that the main objective of the television is to entertain.